Retail Business Management - Associate of Applied Technology Degree

The AAT Retail Business Management degree prepares students for careers in marketing, sales, retailing, customer service, entrepreneurship, and general business applications. Students develop both the technical and human relations skills necessary to succeed in today’s competitive work environment. Current business procedures and computer applications, including online retail services, are covered.

The program combines business theory with practical applications that include the proper use of technology in today’s workplace, ensuring students are making appropriate decisions in business settings. Students are introduced to e-commerce concepts and applications and learn how to use social media to invite potential customers to interact with their company.

This program has a built-in certificate component approved by the Western Association of Food Chains. This certificate prepares individuals to manage a variety of retail sales or lines of merchandise operations. The program serves both entry-level job candidates and incumbent employees. This certificate, endorsed by the Western Association of Food Chains (WAFC), provides grocery employees in Washington access to a consistent curriculum and also meets the needs of other segments of the retail industry.

Program Learning Outcomes

Upon successful completion of the Retail Business Management degree, students will be able to:

  • Evaluate multiple types of communications as they pertain to business practices.
  • Analyze the primary components of the retail mix as they relate to best practices in the retail industry.
  • Devise approaches for ethically dealing with dilemmas that arise in a business context.
  • Apply human resource management principles in the recruitment, selection, placement and training of employees.
  • Evaluate forces within business that influence marketing decisions and trends.
  • Demonstrate effective sales techniques and team selling strategies.
  • Analyze real-world examples of successful and unsuccessful electronic commerce companies, their accomplishments, their struggles, and their business practices.
  • Apply current and relevant customer service strategies to encourage customer satisfaction and trust.
  • Create social media strategies that achieve desired marketing goals.
  • Apply consumer behavior theory to marketing strategies and tools in a retail environment.

Program Length

This program is offered online and is approximately five-to-six quarters long, depending on the time students need to satisfactorily complete all graduation requirements.

Admission Dates

Summer, fall, winter, and spring quarters.

Completion Requirements

Prerequisite(s)

None.

Program Course

RBM 105Fundamentals of Organizational Behavior

3

RBM 107Marketing

3

RBM 109Principles of Retailing

3

RBM 111Essentials of Business Communication

3

RBM 113CLBusiness Technology for Retail Applications

3

RBM 115Human Resource Management

3

RBM 117Principles of Management

3

RBM 119Financial Management

3

RBM 123Customer Service

5

RBM 129Speaking for Success

5

RBM 133Effective Selling

5

RBM 159E-Commerce Principles & Applications

4

RBM 162Social Media Marketing

5

RBM 164Marketing Communications

5

RBM 166CAPSuccessful Career Development

5

RBM 168Consumer Behavior

5

RBM 201Introduction to Business Etiquette

5

CAS 105Keyboarding

3

BUS& 201Business Law

5

 

Any 100-Level Math Class

5

 

ENGL& 101English Composition I

5

Or

CMST& 220Public Speaking

5

 

PSYC& 100DIVGeneral Psychology

5

Or

SOC& 101DIVIntroduction to Sociology

5

Or

PSY 112DIVPsychology of the Workplace

5

 

COLL 102College Success for All

3

Total Credit Hours:94

NOTE:

RBM 105 and RBM 109: Articulated courses with high schools for dual enrollment.